Mitev, Ariel, and Dóra Horváth. “In Twist of Myths - Structural Analysis of the Consumer Narrations Connected With Alcohol Advertisements by Virtue of Frye’s Categories”. The Hungarian Journal of Marketing and Management 39, no. 6 (December 1, 2019): 20–32. Accessed December 5, 2025. https://journals.lib.pte.hu/index.php/mm/article/view/1354.