Árva, László, and Zoltán Sipos. “Towards a Coherent Definition and Interpretation of Postmodern Tourism Marketing — The Importance of Experience and Uniqueness Factors”. The Hungarian Journal of Marketing and Management, vol. 45, no. 3, Oct. 2019, pp. 32-40, https://journals.lib.pte.hu/index.php/mm/article/view/549.