Papp-Váry, Árpád Ferenc. “„Brand-New Image” or „New Brand-image"? - How to Use Corporate Branding Techniques in Building a Country’s Image?”. The Hungarian Journal of Marketing and Management, vol. 37, no. 3, Dec. 2019, pp. 4-11, https://journals.lib.pte.hu/index.php/mm/article/view/1481.