Platz, P. (2025) „Experiential Marketing in Wine Tourism: The Role of Winery Tours and Tastings in Building Customer Engagement. A Netnographic Analysis of Family-Owned Wineries in the Lake Neusiedl Region”., Marketing & Menedzsment, 59(1), o. 60–67. doi: 10.15170/MM.2025.59.01.06.