KAZÁR, K.; PRÓNAY, S. My brand, our festival - Exploring the impact of self-image congruency on loyalty in case of music festivals. Marketing & Menedzsment, [S. l.], v. 51, n. Spec.issue, p. 51–59, 2017. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/877. Acesso em: 24 febr. 2024.