KECSKÉS, Z. Theoretical aspects of linking consumer innovativeness to performance indicators. Marketing & Menedzsment, [S. l.], v. 44, n. 4, p. 61–65, 2019. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/426. Acesso em: 9 máj. 2024.