OSMAN, P. Mark Darby: Alliance Brand - Fulfilling the Promise of Partnering. John Wiley & Sons, 2006. Marketing & Menedzsment, [S. l.], v. 41, n. 3, p. 92–93, 2019. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/1347. Acesso em: 2 márc. 2024.