FALLON, P.; SENN, F. Outpacing the Commoditization of Your Brand - A Case Study of Citibank. Marketing & Menedzsment, [S. l.], v. 41, n. 2, p. 76–83, 2019. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/1282. Acesso em: 8 máj. 2024.