JOSE KURUVILLA, S.; GOSAIN, R. Retail store signage: English or local language?. Marketing & Menedzsment, [S. l.], v. 48, n. 1, p. 71–81, 2019. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/1004. Acesso em: 7 máj. 2024.