MOLNÁR, László; HALÁSZ, Éva Angéla; UHRIN, Dávid. “Show me the money!”: Esports betting behaviour of Gen Z: antecedents, motivations and marketing exposure. Marketing & Menedzsment, [S. l.], v. 60, n. 2, p. 75–85, 2026. DOI: 10.15170/MM.2026.60.02.06. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/8955. Acesso em: 3 júl. 2026.