PLATZ, Petra. Experiential Marketing in Wine Tourism: The Role of Winery Tours and Tastings in Building Customer Engagement. A Netnographic Analysis of Family-Owned Wineries in the Lake Neusiedl Region. Marketing & Menedzsment, [S. l.], v. 59, n. 1, p. 60–67, 2025. DOI: 10.15170/MM.2025.59.01.06. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/7823. Acesso em: 7 dec. 2025.