SZÁNTÓ, Péter. Defining the Value of Personal Branding: A Framework for Quantifying Personal Brand Equity. Marketing & Menedzsment, [S. l.], v. 59, n. 1, p. 68–79, 2025. DOI: 10.15170/MM.2025.59.01.07. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/7241. Acesso em: 5 dec. 2025.