ADISU FANTA , Bate; AYMAN, Balawi. Social Media as Effective Tool for Understanding Customer Experience: A Systematized Review. Marketing & Menedzsment, [S. l.], v. 55, n. 4, p. 15–25, 2022. DOI: 10.15170/MM.2021.55.04.02. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/5611. Acesso em: 5 dec. 2025.