HORVÁTH, D.; MITEV, A. Owl-Prowl - User interpretations and evaluations of online consumer reviews through animal metaphors. The Hungarian Journal of Marketing and Management, [S. l.], v. 51, n. EMOK klsz, p. 49–62, 2017. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/793. Acesso em: 22 jul. 2024.