VÁGÁSI, M. "Global or Adapted Product" - A Dilemma in the International Marketing. The Hungarian Journal of Marketing and Management, [S. l.], v. 33, n. 6, p. 39–47, 2019. Disponível em: https://journals.lib.pte.hu/index.php/mm/article/view/1853. Acesso em: 3 jul. 2024.