Táskai, O. and Hlédik, E. 2024. Health awareness and health behaviour, the emergence of the attitude-behaviour gap among female consumers : Egy kvalitatív kutatás tapasztalatai. The Hungarian Journal of Marketing and Management. 58, 3 (Dec. 2024), 49–59. DOI:https://doi.org/10.15170/MM.2024.58.03.05 .