Csóka, L., Hegedüs, R. and Törőcsik, M. 2021. Investigation of the motivations of active sport consumption by developing a general sport motivation scale. The Hungarian Journal of Marketing and Management. 55, Különszám 1. (Jul. 2021), 53–62. DOI:https://doi.org/10.15170/MM.2021.55.KSZ.01.05.